How it Works

The Foundation: A Modern Audience Platform

Inspired by trust. Engineered for control.

Saptharushi is a privacy-first, web3-ready platform designed for the new age of digital engagement. At its core is a patented distributed querying architecture (ATOM®), surrounded by key components that enable seamless collaboration while protecting consent and identity.

The outcome is a modular, cloud-native platform that’s asset-light, composable, and ready for the future of audience engagement.

Data Never Leaves the Native Location

Safe collaboration. No data duplication. Zero leakage.

Through client-side deployment and federated querying, brands can collaborate without compromising ownership or privacy.

Client Agent:

• Hosted on your cloud
• Includes provenance node, APIs, and database
• Controlled by your DevOps team

Federated Agent:

• Hosted on neutral cloud
• Connets to client nodes via read-only APIs
• Runs multiple applications, both normal and agentic

The New PII: Provenance of Identity and Impression

Know what happened, when, and why - with traceable truth.

In a world where every click and identity can be questioned, we offer verifiable, tamper-proof provenance for both consumer identity and advertising impressions.

In a world where every click and identity can be questioned, we offer verifiable, tamper-proof provenance for both consumer identity and advertising impressions.

The Four Innovations That Set Saptharushi Apart

At the heart of Saptharushi is a radically different approach to how data is stored, shared, and activated, built not to replicate the old AdTech model, but to replace it entirely. This is a privacy-first stack built not around surveillance or third-party shortcuts, but around real users, real consent, and real control.

Decentralized Database with ROPA Provenance

Our patented architecture distributes data control across independent nodes rather than centralizing it. Every data action — from query to activation — is logged with Record of Processing Activities (ROPA), offering immutable proof of where data came from and how it was used. For the first time, you have access to transparent, traceable data collaboration without needing to copy or move the data.

Deterministic and Probabilistic Audiences with Built-in Consent

The platform enables both precise and predictive audience creation — whether based on exact matches or modeled behaviors — all governed by an embedded consent framework. No external systems needed. You can now responsibly scale audience targeting while maintaining compliance from the ground up

Cloud Agnostic Plug-and-Play Participant Model

Whether you’re on AWS, Azure, or Google Cloud, Saptharushi integrates seamlessly. Multiple partners can connect via a secure, federated layer, without any data moving outside its origin cloud.Behold Instant interoperability with no need for heavy migrations or reconfigurations.

Consent That Moves with the Signal

Consent isn’t a static checkbox — it flows with the data, recorded and validated through the supply chain, from publishers to DSPs. Our system captures, contains, and carries consent natively so audiences can stay trusted and trackable even as they travel across platforms.

Decentralized Database with ROPA Provenance

Our patented architecture distributes data control across independent nodes rather than centralizing it. Every data action — from query to activation — is logged with Record of Processing Activities (ROPA), offering immutable proof of where data came from and how it was used. For the first time, you have access to transparent, traceable data collaboration without needing to copy or move the data.

Deterministic and Probabilistic Audiences with Built-in Consent

The platform enables both precise and predictive audience creation — whether based on exact matches or modeled behaviors — all governed by an embedded consent framework. No external systems needed. You can now responsibly scale audience targeting while maintaining compliance from the ground up

Cloud Agnostic Plug-and-Play Participant Model

Whether you’re on AWS, Azure, or Google Cloud, Saptharushi integrates seamlessly. Multiple partners can connect via a secure, federated layer, without any data moving outside its origin cloud.Behold Instant interoperability with no need for heavy migrations or reconfigurations.

Consent That Moves with the Signal

Consent isn’t a static checkbox — it flows with the data, recorded and validated through the supply chain, from publishers to DSPs. Our system captures, contains, and carries consent natively so audiences can stay trusted and trackable even as they travel across platforms.

The Power Shift: From Platform Control to Consumer Choice

In the post-cookie era, advertising is no longer about who can track better — it's about who can earn trust.

Saptharushi puts the consumer back at the center of the ecosystem. This is a new equilibrium where consumers are in control, and enterprises can finally tap into high-quality, high-trust data signals responsibly.

Every ad served through the platform is permissioned, privacy-respecting, and context-aware. With built-in consent flows and federated clean room technology, users decide how their data is used and when.

At the same time, brands gain access to a new kind of opportunity: ethically sourced, consented consumer signals that open the door to curated audience marketplaces. This isn’t just about compliance, it's about unlocking value without compromise.

We Build, Operate, License or Transfer.

You own the setup. You own the data. You define the value.

Whether you’re a brand, agency, or publisher, you can choose how to engage with Saptharushi - from full ownership to flexible deployment.