The Saptharushi Journal
- June 11, 2025
Building a Modern Audience Platform: A Strategic Framework for Future Growth
The digital ecosystem is undergoing a profound shift—privacy concerns, AI-driven automation, and decentralized technologies are reshaping how brands, agencies, and…Read more -> - June 14, 2025
Why Data Clean Rooms Are the Future of Privacy-Compliant Analytics Across Industries
In the age of AI-driven decision-making and evolving privacy regulations, businesses face a pressing challenge—how to leverage dataRead more -> - June 14, 2025
From AdTech to ConsumerTech: How Fintech and Advertising Converge
In the age of AI-driven decision-making and evolving privacy regulations, businesses face a pressing challenge—how to leverage dataRead more -> - June 15, 2025
AI + Blockchain: Creating Transparent and Trustworthy Analytics
The fusion of AI and blockchain is reshaping the way organizations handle data analytics, compliance, and auditability. As enterprises grapple…Read more -> - June 15, 2025
The Agency of the Future: Teaching Brands to Ask Smarter Questions in the Age of AI
As AI transforms decision-making, content creation, and audience engagement, agencies must evolve from execution partnersRead more ->
Saptharushi in the Spotlight

Frequently Asked Questions

What is a data clean room (DCR)?
A data clean room is a secure collaboration environment that allows multiple participants to leverage data assets for mutually agreed-upon use cases while ensuring strict data access limitations.
Why do businesses need a data clean room?
Data Clean Rooms help organizations address key challenges in data sharing, including:
- Consumer Trust – Ensures privacy while enabling actionable insights.
- Loss of Scale in Addressability – Adapts to a privacy-first world without diminishing audience reach.
- Risk to Business & Reputation – Reduces exposure to regulatory violations or misuses of data.
What are the key benefits of a data clean room?
- Secure data collaboration between owners and partners.
- Compliant data monetization while protecting consumer privacy.
- Audience enrichment & sharper targeting through privacy-preserving data operations.
How does Saptharushi DCR ensure privacy compliance?
Saptharushi’s multi-party federated clean room:
- Implements SHA-256 hashing for Personally Identifiable Information (PII).
- Enforces differential privacy controls with configurable security settings.
- Uses distributed queries to prevent direct data exposure.
- Records all transactions immutably on blockchain for transparency.
Does Saptharushi DCR meet GDPR and HIPAA guidelines?
Yes, Saptharushi DCR is GDPR-compliant, adhering to Section 30 (data provenance requirements), and also meets HIPAA guidelines for secure data processing in healthcare use cases.
Is hashed PII data considered as PII?
No, hashed PII data prevents reidentification and is classified as non-PII under regulations like CCPA.
How does differential privacy work within Saptharushi DCR?
Users can incorporate three levels of noise/distortion (High, Medium, Low), to the queries ensuring varying levels of non-traceability to the consumer data while extracting valuable insights from the datasets.
How is confidentiality and integrity managed?
- SHA-256 hashing prevents unauthorized data access.
- Federated queries eliminate direct exposure of raw data.
- Blockchain ledger maintains immutable transaction records.
- Merkle proofs ensure data provenance and integrity checks.
Where is the data stored in Saptharushi DCR?
Data remains fully under control of the data owner, stored in an off-chain database within their private cloud environment.
Does data ever leave the data owner's native cloud?
No, at no point does PII data leave the owner’s infrastructure—ensuring security and compliance.
Who has control over the collaborated data?
The data owner retains complete control over their data within the Private Configuration (PQS) setup.
Does Saptharushi store any data?
No, Saptharushi acts only as a technology provider and does not store any participant data.
What is the core technology used in Saptharushi DCR?
Saptharushi DCR combines blockchain-based transparency with federated data processing, ensuring privacy while enabling multi-party collaboration.
What is the architecture of Saptharushi DCR?
- Client Agent – A Private Querying Server (PQS) – Houses hashed first-party data with consent strings, a provenance node and chosen ETL pipelines, fully controlled by the data owner.
- Federated Agent – A Federated Querying Server (FQS) – Offers various analytical applications through querying multiple PQS instances enabling audience discovery, engagement and attribution.
How does federated configuration (FQS) work?
FQS allows multiple participants to collaborate in a privacy-first manner, enabling secure matching without raw data exchange.
What role does blockchain play in Saptharushi DCR?
Blockchain is used to:
- Maintain immutable records of data operations.
- Validate audience matching queries via cryptographic proofs.
- Ensure compliance with data regulations by providing a transparent audit trail.
What prerequisites are required for data collaboration in Saptharushi DCR?
- PII data must be hashed before collaboration.
- Private Configuration (PQS) must be hosted in the data owner’s cloud.
- A mutually agreed identifier must be selected.
Who owns the Federated Configuration (FQS)?
The Federation collectively owns the FQS node, ensuring no single entity has undue control.
Can new participants be added to a federation?
Yes, upon approval from existing federation members, new collaborators can be integrated.
Does Saptharushi have access to the data?
No, Saptharushi never has direct access to any form of participant data.
Does the entire data column from PQS go to FQS during activity?
No, only hashed identifiers meeting specific query criteria are transferred for matching operations.
How does audience matching work in Saptharushi DCR?
Matching occurs through federated queries, ensuring privacy-preserving computation across multiple datasets
Can predictive models be used in a clean room?
Yes, predictive models can be hosted in the federated configuration or external systems, with audience matching seed data accessible via APIs.
Is Saptharushi DCR ready for the world of Artificial Intelligence?
Yes. The Private Query Server is designed to integrate Model Context Protocol that helps connect to Agentic Applications on the Federated Layer where predictive models can be built.
What happens in case of a data breach?
- All affected parties are immediately notified.
- A mitigation plan is executed, including forensic analysis.
- The party responsible may be held liable for legal and regulatory costs.
How does Saptharushi DCR create trust and transparency?
- Blockchain-based provenance tracking ensures auditability.
- Differential privacy prevents reidentification risks.
- Multi-factor authentication & role-based access control safeguard data handling.
Is Saptharushi DCR a cloud-based solution?
Yes, it is cloud-neutral, supporting AWS, GCP, and Azure. And On-Premise data sets as well.
How long does it take to configure Saptharushi DCR?
Standard deployment is completed within one business day.
What kind of resources are required for implementation?
- Cloud-specialized DevOps engineers for setup.
- Data scientists for advanced analytics use cases.
Will data participants have access to each other’s data?
No, direct access to raw data is not permitted—ensuring compliance and trust.
Will Saptharushi share query activity logs?
Yes, a full provenance trail of access and query activity is available to all participants.
How does Saptharushi DCR help monetize data securely?
By enabling:
- Privacy-compliant audience activation.
- Secure data collaborations with federated access.
- Monetization of insights via tokenized data exchange.
What are the different products and solutions available?
Saptharushi DCR supports:
- Audience Identity Resolution
- Profile Enrichment
- Insights & Analytics
- Audience Attribution & Measurement
- Marketplace Integration
Frequently Asked Questions

What is Saptharushi, in simple terms?
Saptharushi is a decentralized, modular AdTech platform that helps brands and agencies activate first-party data in a privacy-first, consent-led ecosystem. It enables audience discovery, engagement, and measurement, all without moving or exposing your data.
How is Saptharushi different from a traditional AdTech platform?
Unlike legacy AdTech platforms that depend on third-party cookies and centralized data models, Saptharushi is built on decentralized architecture, native consent management, and verifiable provenance. Your data stays within your infrastructure – secure, private, and entirely in your control.
What do you mean by 'privacy-first' and 'consent-led'?
‘Privacy-first’ means consumer data is protected at every stage by design. ‘Consent-led’ means user permission is actively captured, honored, and transmitted throughout the full data lifecycle, from collection to activation.
Is Saptharushi another CDP (Customer Data Platform)?
No. Saptharushi is not a CDP. It does not store or centralize data. Instead, it connects directly to where your data already lives and activates it securely using federated clean rooms, enabling privacy-safe collaboration without exposure.
Is Saptharushi only for brands? What about agencies?
Saptharushi is built for modern enterprises across telecom, ecommerce, media, consumer goods, and finance. Whether you’re a brand, agency, or publisher, if you’re ready to activate first-party data responsibly, Saptharushi is for you.
Do I need to move or upload my data to use Saptharushi?
Not at all. Saptharushi is built to ensure your first-party data never leaves your cloud. Our client-side components operate within your existing infrastructure, responding only to permissioned queries.
Can Saptharushi integrate with my existing systems?
Yes. Saptharushi is cloud agnostic, modular, and designed to integrate seamlessly with your existing systems. It can be deployed on public, private, or hybrid cloud infrastructures, giving you full control over where your data resides and how it is accessed. The platform is built to operate across cloud environments and custom architectures without disrupting your current stack.
Is Saptharushi compliant with global privacy laws?
Absolutely. Saptharushi includes native tools for consent management, data provenance, and differential privacy, helping you stay fully compliant with global privacy laws like GDPR and CCPA and future-proof your marketing operations.with global regulations
What is the Saptharushi Consumer Wallet?
The Consumer Wallet is a permissioned tool that lets users store and manage their consent preferences, data sharing controls, and earned incentives — empowering them to take ownership of their data in a transparent way.
So, Is Saptharushi a SaaS platform?
It’s SaaS, but not in the traditional sense. Saptharushi offers flexible, enterprise-grade deployment models – Build, Operate, License, or Transfer – customized to your data ownership and governance requirements.
Are there any existing case studies for the Saptharushi model?
Yes, Saptharushi is already powering large-scale audience ecosystems for leading enterprises across telecom, media, CPG, and advertising – from a Telco Media Network for Bharti Airtel to audience marketplaces for Mondelez, Diageo, and GroupM, and a complete data platform for Saudi Research Media Group.
How can I get started or see a demo?
Just head to our contact page or click “Request a Demo” anywhere on the site. Our team will set up a walkthrough and explore how Saptharushi can help unlock value from your first-party data with privacy and precision.